With the aim to raise awareness and knowledge of US cranberries, the US Cranberry Marketing Committee (CMC) organized a seminar in Mumbai on the versatility, availability and utilization of America’s Original Superfruit™ among industrial ingredient users in India. Rich in Vitamin C, fiber and antioxidants, these tiny berries have been favorites among the healthy food lovers for some time now.
Talking about the US cranberry industry and expansion plans in India, Ms. Alyson Segawa, Manager, International Marketing Accounts at Bryant Christie said, “The Indian market offers enormous potential for US cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade.”
Sharing the Indian perspective, Mr. Keith Sunderlal, India representative, US Cranberry Marketing Committee (CMC) stated, “The increase in demand of US cranberries among the Indian consumers is testimony to the super fruit’s growing popularity. Through our multi pronged awareness drive, we aim to take its unique flavor and health benefits across the nation.”
The seminar saw participation from over 80 established decision makers from the food and nutrition industry, key opinion makers from the ingredients industry, and culinary experts. The highlight of the event was an insightful session on the health benefits of US cranberries byNaaznin Husein, President, IDA, Mumbai. The seminar agenda included discussions, presentations and a cooking demonstration of Indian and fusion recipes with US cranberry as the main ingredient.
During the live US cranberry recipe demonstration at the event, celebrated Chef Sabyasachi Gorai said, “US cranberries are an absolute delight to cook with. Their tangy-sweet taste and unique texture gives them the ability to be the star ingredient of any preparation, ranging from drinks, appetizers, main course to desserts. As an innovator who is always trying out new ingredients and techniques, US cranberries play a huge role in my experiments as a budding chef. US cranberries are a versatile fruit that add delicious flavor to a variety of foods, making them the ideal ingredient choice for the Indian consumer.”
The US Cranberry Marketing Committee will be conducting seminars in Delhi & Bangalore, later this year in order to increase the awareness of cranberries across the country.
About the Cranberry Marketing Committee
The Cranberry Marketing Committee (CMC) is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. Currently, CMC conducts generic promotion programs in the United States, China, India, Mexico, Pan-Europe and South Korea.
About the SCS Group
The SCS Group is an agribusiness-consulting firm specializing in marketing, international trade and communications strategy related to food, beverage and agricultural products. The firm has been a pioneer in nutrition-based marketing in the country and is organizing the US cranberries trade seminars in Mumbai, Delhi.
Pics by ARUN KAMAL