Mumbai; 27th August, 2016: Right from its poster, trailer to the action and drama packed ad film, Ranveer Ching Returns has created A NEVER BEFORE success story online. The first of it’s kind content based brand innovation in India, this Rohit Shetty B-L-O-C-K-B-U-S-T-E-R with the flamboyant superstar Ranveer Singh and Tamannaah, has become a game changer for brand content with over 7 million views online in less than 6 days…and counting!!
Ranveer’s avatar in this Rohit Shetty’s debut brand film once again reiterates his exponentially rising popularity and super stardom, particularly with the younger, dynamic sections of audiences. Now this massive online success is set to come to your small screens, with a larger than life, splashy TV premiere on India’s super popular network Sony Entertainment Television on 28th August right after Kapil’s show.
The film shows a fictional land where war is waged daily for food as people die of hunger while an evil warlord controls rations, the entry of Ranveer Ching to rescue the oppressed from this crisis with spicy, saucy Desi Chinese makes for the most entertaining viewing.
With central casting and a crew that could easily make a film into a pure blockbuster, Ranveer Ching Returns has the title track by composers Shankar Ehsaan Loy and lyrics by Gulzar with dialogues by Milap Zaveri and choreography by Ganesh Acharya.
Ranveer Ching Returns’ biggest draw has proven to be this generation’s superstar Ranveer Singh in his flamboyant, action hero avatar as Ranveer Ching. An internet phenomenon in terms of popularity and mass appeal, Ranveer has always shaken up the marketing space with ground breaking, innovative campaigns like Durex and Ching’s. His presence online, the crowd frenzy that he evokes on ground and his performance on stage makes him the true superstar of our times. A youth icon for his choices, and powerful talent, Ranveer remains the hottest thing on the film block today, with promises for more innovations coming your way.
Summing up the entire Brand campaign, Ajay Gupta, Managing Director, Capital Foods says, “Ranveer Ching Returns has been by far our most extensive and fulfilling campaign to date for Ching’s- our Desi Chinese range of soups, instant noodles, masalas and chutneys. With the massive response we have got to this ad film, we’ve proven that innovation in design and concept builds loyalty and awareness at scalable and exponential level. When just the trailer to an ad does 3-4 million views, when the ad itself is clocking 7 million views in under 6 days, when the turnout at the launch of an ad at Chandan Cinema (Mumbai) is like that of an IPL opening ceremony, when our retail trade AND the sales team are buzzing with excitement – we know we are on the right track!!”
Ranveer Ching Returns will have its World Satellite Premiere on 28th August’16 after Kapil’s show at 10:20 pm -Exclusively on Sony Entertainment Television. For the first time, the Channel has been promoting an ad premiere like a Blockbuster film launch and will telecast it all over USA, Canada , Middle east, East & North Africa as part of their network bouquet.
Capital Foods presents Rohit Shetty’s RANVEER CHING RETURNS…
OUT NOW on YouTube and in a theatre near you!!